Meta Advertising
Meta had the reach but not the results. Creative wasn't converting, audience targeting needed refinement, and there was no cohesive strategy tying the funnel together.
We rebuilt the Meta strategy around conversion. We tested and scaled creative, refining audience targeting and structuring campaigns to efficiently move buyers from discovery to purchase.
Meta became Brightech's highest-volume order driver.
453%
Meta Ads Revenue YoY
443%
Orders YoY
176%
ROAS YoY
Google Advertising
Brightech's Google Ads weren't generating returns that justified the spend. Campaigns lacked the structure and targeting precision needed to capture high-intent buyers at the right moment.
We restructured campaigns from the ground up, refining keyword targeting, tightening audience segmentation, and aligning bid strategy with actual performance data.
Google Ads became a dependable, high-return acquisition channel.
236%
Google Ads Revenue YoY
121%
ROAS YoY
190%
Conversion Rate Increase
Retention Marketing
Brightech had a customer base worth retaining, but its email wasn't working hard enough to retain them. Revenue from the channel was underperforming relative to the size of the list and the brand's strength.
We built a retention strategy around targeted segmentation, brand-aligned design, and messaging timed to purchase behavior, turning email into an active revenue driver rather than a passive one.
Email became a consistent, compounding revenue channel.
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