CONSISTENT A/B TESTING AND DATA-DRIVEN DECISIONS SCALE SOCIAL ADVERTISING
AXE & SLEDGE came to us with the goal to increase its overall community within the market. As a solidified brand in the fitness industry, AXE & SLEDGE was motivated to continue the growth of its members and focus on current client retention as they continued to scale.
Our Paid Advertising team leveraged Facebook Advertising as a way to increase traffic and improve overall conversion rates to further propel the growth of AXE & SLEDGE and hit their targeted KPIs.
Facebook Advertising:
AXE & SLEDGE was able to dramatically increase their overall community with the help of Facebook Advertising. Our Paid Advertising team leveraged targeted creative, tailored messaging, and tested audiences to generate quick and lasting results.
The results generated a 46.5% increase in advertising revenue, a 30.5% increase in ROI, and a 20% increase in conversion rate compared to the prior period.
The Success
Overall our paid advertising efforts allowed AXE & SLEDGE the ability to drastically increase their consumer community while also exceeding their targeted KPIs in the form of conversions, ROI, and overall revenue. This robust campaign strategy ultimately became AXE & SLEDGE’s largest revenue channel.
