With decades of industry experience and one of the largest BBQ parts catalogs online, The BBQ Depot wanted to scale faster and keep customers coming back. We stepped in to sharpen their Meta ads, social media, and retention marketing efforts.
Retention Marketing
The Problem
Their email marketing didn’t reflect their full product depth and wasn’t driving enough repeat business.
The Process
We rebuilt foundational flows, reworked segments, and implemented targeted campaigns for product education, reorder reminders, and seasonal spikes.
The Solution
Retention became a predictable revenue channel and a key driver of long-term customer value.
44%
Retention Marketing Revenue
46%
Spam Rate
10%
Click Rate
Our lifecycle updates led to a 44% increase in attributed retention revenue, better inbox placement, and stronger customer engagement.
Social Media Marketing
The Problem
Their organic social presence wasn’t consistently supporting campaigns or connecting with the brand’s audience.
The Process
We developed a fresh content calendar focused on product value, seasonal relevance, and community interaction.
The Solution
Social became a support pillar for ads and email—driving brand visibility and reinforcing messaging across platforms.
Our content strategy brought more structure to their organic presence and helped warm up audiences for performance-driven campaigns.
Meta Ads
The Problem
Their existing Meta Ads lacked creative structure and weren’t delivering efficient results.
The Process
We overhauled campaigns, introduced new creative formats, and leveraged real-time data to iterate across audiences and placements.
The Solution
The new account structure delivered consistent conversions and helped drive down acquisition costs.
513%
Revenue
in 3 months, compared to the prior period
370%
Conversions
in 3 months, compared to the prior period
+178%
+21%
Our paid social efforts led to a 513% increase in Meta Ads revenue in just three months, with major lifts in conversion rate and ROAS.
I highly recommend working with BlueTuskr...
“It has been a pleasure working with BlueTuskr! Andrew and his team were great at building out our social media posts as well as our advertising on Social Media. I highly recommend working with BlueTuskr for your Social Media and any other marketing needs!”
Ready to scale your e-commerce brand? Contact Us Today!
Speak with one of our marketing specialists to discuss your brand’s potential and how we can help you propel your e-commerce business forward.
