Our strategy for BeautyGARDE was heavily centered around testing creative and conversion methods to optimize ad performance. We developed new advertisements and optimized existing ones to continue to scale and target effectively.
The results of this strategy generated a 61% increase in revenue and an 18.5% increase in ROI year-over-year. Additionally, it performed at a 7% increase in revenue and a 25% increase in ROI from the previous quarter.
To reach their goals, we implemented a similar strategy to their Facebook ads as we did for their Pinterest ads. We targeted highly-defined groups of people and tested conversions, landing pages, audiences, and creativity to ensure optimal results.
The results of this social strategy yielded a 20% increase in revenue and a 34% increase in ROI compared to the previous quarter.
Given the market of BeautyGARDE, we were able to creatively test the visuals as well as the conversion methods. We compared direct conversion strategies to more unique conversions such as quizzes. We also directly tested different audiences and messaging to further target our ideal audience.
The results of our testing showed a 7% increase in revenue and a 100% increase in ROI from the previous quarter.
100%increase in roi
To further build their brand awareness, we continued to optimize their marketplace advertising using Amazon. Our advertising efforts were focused on optimizing content and directly targeting a highly-engaged audience.
With this strategy, we were able to yield a 47% improvement in ACoS, a 26% improvement in TACoS, and a 100% increase in advertising revenue compared to the previous quarter.
Our advertising efforts for BeautyGARDE provided some amazing results to their website metrics. Our targeting efforts yielded a 2.77% increase in overall website revenue year over year. Additionally, it showed a 14.48% increase in overall website revenue and a 30% increase in advertising ROI quarter over quarter.