Bragg has spent decades building one of the most trusted names in wellness. From their flagship organic apple cider vinegar to a full lineup of plant-based pantry staples. With strong brand recognition and an established digital presence, they came to BlueTuskr ready to close the gap between their brand authority and their organic performance.
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Search Engine Optimization
Despite strong brand recognition and high site traffic, Bragg's organic channel had clear gaps. Technical issues were limiting crawlability and site health. The content wasn't fully aligned with how their audience searches, leaving both informational and transactional queries underserved. On top of that, their backlink profile needed strengthening to support long-term domain authority and keyword competitiveness.
We built the strategy across three areas: technical SEO to resolve site health issues and improve crawlability, a hub-and-spoke content model to align informational and transactional content with search demand, and an off-page backlink campaign to build domain authority over time.
In six months, Bragg's organic channel improved across every key metric: rankings, visibility, site health, and revenue.
28.7%
Average Keyword Ranking
42.9%
Keyword Visibility
16.7%
Overall Website Health
38%
Organic Revenue
6
Month Performance Window
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