C2 Paint: 41% Lift in Retention Marketing Revenue in Under Six Months

C2 Paint delivers artisan-crafted, performance-driven paint across a palette of hand-selected colors for designers, homeowners, and professionals alike.

C2 Paint: 41% Lift in Retention Marketing Revenue in Under Six Months

C2 Paint delivers artisan-crafted, performance-driven paint across a palette of hand-selected colors for designers, homeowners, and professionals alike.

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Retention Marketing

The Problem

C2 Paint’s email strategy wasn’t converting reliably, and it was losing ground on deliverability and engagement.

The PROCESS

We built a comprehensive retention framework—cleaning the list, designing brand-aligned templates, segmenting by purchase behavior, automating flows, and running A/B tests on timing and messaging.

The SOLUTION

The refined system turned email into a performance channel that brought in more revenue, improved open rates, and dramatically reduced deliverability issues — all while staying on-brand.

41%

Attributed Retention Revenue | 6 Months

Open Rate

+ 13%

Bounce Rate

- 76%

Spam Rate

- 80%

Overall Business Revenue

+ 60%

Our work led to a 41% increase in attributed retention marketing revenue in under six months, along with stronger open rates, far fewer bounces, and dramatic reductions in spam complaints.

Data-Backed Strategies. Tested Optimizations. Proven Results.

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C2 Paint: 41% Lift in Retention Marketing Revenue in Under Six Months