C2 Paint: 41% Lift in Retention Marketing Revenue in Under Six Months
C2 Paint delivers artisan-crafted, performance-driven paint across a palette of hand-selected colors for designers, homeowners, and professionals alike.
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Retention Marketing
The Problem
C2 Paint’s email strategy wasn’t converting reliably, and it was losing ground on deliverability and engagement.
The PROCESS
We built a comprehensive retention framework—cleaning the list, designing brand-aligned templates, segmenting by purchase behavior, automating flows, and running A/B tests on timing and messaging.
The SOLUTION
The refined system turned email into a performance channel that brought in more revenue, improved open rates, and dramatically reduced deliverability issues — all while staying on-brand.
+41%
Attributed Retention Revenue | 6 Months
+13%
Open Rate
-76%
Bounce Rate
-80%
Spam Rate
+60%
Overall Business Revenue
Our work led to a 41% increase in attributed retention marketing revenue in under six months, along with stronger open rates, far fewer bounces, and dramatic reductions in spam complaints.
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