Carpet & Tile Mart: 28% Conversion Rate Increase in 3 Short Months

Carpet & Tile Mart came to us motivated to take their business to the next level. With their primary business channel being a brick-and-mortar location, they were dependent on consistent form submissions as their targeted lead generation channel.

Frustrated with stagnant results, we provided them with key insights into their business using our Conversion Rate Optimization Audit. Over the course of three, 10-day testing periods (standard testing time), we were able to generate highly impactful results and in-depth website insights.

In just THREE months, our continuous testing strategies yielded a 28% increase in conversions for Carpet & Tile Mart.

Over the span of ONE month, we facilitated three key testing strategies for Carpet & Tile Mart, addressing creative, CTAs, and banners for their homepage, form page, and sitewide placements.

The results of this test yielded a 14.29% increase in form submissions, a 73.32% increase in traffic to the form page, and a 30.35% improvement compared to the control.