968% Increase in Conversion Value With Google Ads
Deck the Door specializes in premium door protection products, custom kick plates, and decorative door hardware for residential and commercial customers. Looking to grow direct-to-consumer sales while reducing reliance on marketplace channels, the brand partnered with BlueTuskr to optimize its Google Ads performance.





















The Problem
Organic search and Google Ads weren't delivering at the level the brand deserved, especially outside of peak gifting seasons.
The Objective
BlueTuskr built a coordinated SEO and Google Ads strategy to grow organic revenue, improve paid efficiency, and compound results across both channels.
The Process
Six months of focused execution delivered significant growth across every tracked metric.
Google Advertising
Deck the Door specializes in premium door protection products, custom kick plates, and decorative door hardware for residential and commercial customers. Looking to grow direct-to-consumer sales while reducing reliance on marketplace channels, the brand partnered with BlueTuskr to optimize its Google Ads performance.
Through strategic campaign optimization, audience targeting improvements, and a focus on high-performing product categories, BlueTuskr helped Deck the Door dramatically increase revenue while significantly improving advertising efficiency.
Our Google Ads strategy helped Deck the Door capture more qualified demand, improve advertising efficiency, and turn existing search traffic into measurable revenue growth.

968%
Conversion Value
92.73%
ROAS
4
Month Performance Window
Website UI/UX Optimization
Deck the Door makes premium kick plates and door hardware, but its site wasn’t showing what sets them apart: patent-pending Kwik Plates, 3M-brand adhesive, and USA-made quality. BlueTuskr audited and redesigned key parts of the site to make the products easier to understand and buy.

BEFORE

AFTER

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