FREmedica: 10x Growth From a New Data-Driven Marketing Strategy
As a medical company with only one product, FREmedica came to us motivated to expand its audience, educate, and boost conversion for its unique frequency device.
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The Problem
An opportunity to solidify and grow themselves in a highly niche market while maintaining medical compliance and best practices.
The Objective
Our strategy was positioned around growth and exposure, with the goal of captivating new and existing customers by leveraging the experience side of their business.
The Process
We leveraged key marketing strategies throughout multiple funnels to work in tandem with the common goal as well as internal efforts on their end to boost overall KPIs and customer experience and retention.
Search Engine Optimization (SEO)
The Problem
An opportunity to organically grow and scale traffic and revenue while also providing insightful content through the use of internal and external (guest post) article content.
The PROCESS
Our SEO strategy was built to provide quality, factual content through internal and external articles and backend cleanup.
The SOLUTION
In just six months, our optimizations generated substantial growth in both organic traffic and revenue.
+547%
Organic Revenue
+47.6%
Organic Traffic
Our strategies allowed us to scale their organic presence considerably within a highly niche environment, further boosting other additional strategies.
Landing Page Development
The Problem
FREmedica was eager to provide an informational landing page as a one-stop shop for education. With so much information on their site, they were motivated to provide a sales landing page that supplied all the knowledge required to make a conscious purchase.
The PROCESS
Developed for user experience and optimized for their audience, we created an easy-to-follow landing page to support various conversion-based strategies.
The SOLUTION
Our efforts further supported FREmedica’s marketing initiatives by providing a cohesive page that is UX optimized for lead and conversion-based revenue.
Our landing page creation helped us to further boost their UX initiatives and inspire more action-based results from new and returning visitors.
Social Media Marketing
The Problem
As a medical company, FREmedica had an incredibly niche audience who all struggle with highly sensitive complications. They were motivated to create a welcoming and supportive environment for these individuals while also spreading their brand identity further.
The PROCESS
Our strategy was built around providing education, care, and support for those needing the device and their loved ones looking to further their understanding to build and solidify the brand-consumer relationship.
The SOLUTION
Our social media approach generated considerable results in both followers and engagement in just six months.
+312%
Engagement
+150%
Followers
Our organic social strategy supported their brand awareness while also leveraging authentic content to support and build relationships.
Social Media Advertising
The Problem
An opportunity to further their support opportunities by leveraging proper targeting to get their product in front of more affected individuals.
The PROCESS
To further support our organic social media efforts, we provided FREmedica with a robust Facebook advertising strategy maximized for conversions.
The SOLUTION
Our advertising strategy substantially increased their orders, revenue, and ROAS in just six months.
+1300%
Orders
+1089%
Revenue Growth
Our advertising strategy opened up another revenue channel for FREmedica that further supported their overall goal and conversion.
Retention Marketing
The Problem
An opportunity to further grow and retain their community through impactful connections.
The PROCESS
We also developed a robust email marketing strategy for FREmedica, including tailoring their content, optimizing their cadence, and A/B testing their strategies. Catered toward potential purchasers and existing customers, we leveraged education to solidify FREmedica as a thought leader in their industry.
The SOLUTION
Our email marketing strategy generated considerable results in open rate and click rate metrics in just six months.
+64%
Click Rate
+35%
Open Rate
Our retention strategies supported their overall brand goals while also retaining customers to solidify their community.
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