Good Idea: 667% Organic Revenue Growth with a Robust SEO Strategy
A sparkling water beverage proven to help prime metabolism & reduce blood sugar spikes after a meal. Founded by metabolic researchers to help improve energy levels and reduce cravings.
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The Problem
Before working with us, GOOD IDEA was eager to grow its brand recognition in the United States. After being founded in Sweden, the company had a goal to expand the health benefits of its beverage to the west and solidify itself in the CPG space.
The Objective
Our marketing strategy was centered around driving organic growth to their website and increasing their brand recognition in both the retail and direct-to-consumer channels.
The Process
With a strong organic push, we leveraged leading SEO strategies to boost organic goals and developed a retargeting social advertising campaign with a customized landing page for optimized results.
Search Engine Optimization (SEO)
The Problem
An opportunity with growing organic interest in the U.S. market to further solidify themselves in the CPG space.
The PROCESS
Our SEO strategy was centered around driving organic growth to their website, leveraging technical, core page, and off-page optimization with routine article posting.
The SOLUTION
Our optimizations generated substantial growth in GOOD IDEA’s organic revenue and traffic in 8 months.
Our strategies allowed us to scale their organic revenue and traffic considerably, which yielded additional marketing opportunities and results.
Landing Page Design & Development
The Problem
Maximizing the new traffic engagement with a UX-optimized page that inspired action-based behaviors.
The PROCESS
Leveraging top competitors and industry best practices, we designed a captivating landing page optimized for user experience.
The SOLUTION
Our efforts generated a beautifully crafted landing page that took visitors on a direct yet impactful journey to action-based engagement.
Our landing page allowed us to boost their UX initiatives and have a place to send interested and engaged visitors from other channels.
Social Media Advertising
The Problem
To further improve their goals and opportunities for brand awareness and industry recognition we also supported some social media advertising initiatives.
The PROCESS
Leverage and create high-performing creative for their team to use in their social media advertising strategies.
The SOLUTION
Our efforts generated eye-catching social ad creatives that were leveraged in many of their social ad campaigns for additional reach.
Our landing page allowed us to boost their UX initiatives and have a place to send interested and engaged visitors from other channels.
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