HealFaster Canada: 496% Growth From a New Website & a Strong Full-Funnel Marketing Strategy
Eager to expand nationally and solidify its position as a leader in e-commerce and wholesale, HealFaster sought our full-service marketing optimization services to help achieve its growth goals.
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The Problem
A challenge to properly position themselves to both their B2B and D2C audiences and solidify themselves as authorities in the recovery space.
The Objective
Expand their reach and maximize their engagements to new and existing audiences using tailored marketing strategies and initiatives.
The Process
Optimize the user experience with a website refresh, strategically target high-purchase and lead-intent audiences with ads, and retain with email marketing.
The Positive Benefits of a Website Refresh:
The Problem
An opportunity to advance the customer journey through the website, graphics, and user experience. By closing fall-off points, we can achieve more lead closes and purchases.
The PROCESS
Leveraging heat maps, customer data, and industry best practices to elevate the website and create a streamlined experience for the website visitor to enhance their experience and encourage more closes.
The SOLUTION
With our optimizations, we improved revenue and average order value (AOV) considerably in just three short months.
+490%
Revenue
+86%
AOV
Our website efforts led us to confidently begin our advertising campaigns and email marketing initiatives.
Full-Funnel Paid Advertising
The Problem
An opportunity to strategically target the correct audiences based on national KPIs and visitor intent to maximize brand awareness and conversions for both B2B and D2C audiences.
The PROCESS
Leveraging both search engine and social ads, our strategy focused on brand awareness and purchase intent based on goals within an extremely strict budget.
The SOLUTION
With our optimizations, we scaled transactions and ROAS considerably while staying within the strict budget without affecting the quality.
+35%
Transactions
+358%
ROAS with Google Ads
+361%
ROAS with Meta Ads
Our paid advertising strategies allowed us to reach new audiences and maximize overall conversions.
Landing Page Design & Development
The Problem
Opportunities with maximizing lead form submissions and generating quality interest for new and existing contacts for cross-channel marketing initiatives.
The PROCESS
Leveraging conversion rate optimization (CRO) best practices to create a streamlined customer journey leveraging eye-catching graphics and conversion-driving CTAs and messaging.
The SOLUTION
With our optimizations, we consistently scaled lead form submissions considerably, thus contributing to paid and organic campaign successes.
+550%
Lead Form Submissions
Our website strategies allowed us to motivate and inspire new and existing website visitors to take action, further impacting cross-channel marketing initiatives.
Full-Service Email Marketing
The Problem
Opportunities in retention and further supporting the customer journey leveraging low-cost marketing methods.
The PROCESS
Leveraging email best practices to maximize action-based engagement through automation, campaign management, personalization, testing, and sending the right message at the right time based on intent.
The SOLUTION
With our optimizations, we considerably improved active engagement, revenue, and deliverability in a short period of time while also driving more contacts to the website.
+151%
Open Rate
+32%
Click Rate
+12%
Fulfilled Order Rate
+900%
Revenue
Our retention optimizations reached the customer as they were looking to further inspire a conversion-based action.
From introduction to our day-to-day, BlueTuskr exceeds all of our needs.
“On budget, on time and are strategic thought leaders aiding us in leveraging multiple digital platforms. Would highly recommend BlueTuskr for anything from smaller projections to full builds.”
Ready to scale your e-commerce brand? Contact Us Today!
Speak with one of our marketing specialists to discuss your brand’s potential and how we can help you propel your e-commerce business forward.
