31% Increase in Organic Traffic with Search Engine Optimization
42%
Increase in backlinks68%
Increase in 40+ backlinks31%
Increase in Organic Traffic31%
Increase in Site Health54%
Increase in Target Keyword Visibility33%
Increase in Organic RevenueHotmilk Lingerie offers its products to a wide range of customers across many different countries. Naturally, specific markets perform better than others, but they were motivated to boost under-performing nations while optimizing and scaling the better-performing ones.
Our SEO strategies included deep research and competitor analysis before conducting our on-page, off-page, and blog optimization strategies. Over a six-month period, our efforts yielded a 42% increase in backlinks, a 68% increase in 40+ DA backlinks, a 31% increase in organic traffic, a 31% increase in Site Health, a 54% increase in target keyword visibility, 33% increase in organic revenue year-over-year for Hotmilk Lingerie.
31% Increase in ROI with Search Engine and Facebook Advertising
31%
Increase in ROI21%
Increase in Conversions28%
Increase in Conversion RateTo further support Hotmilk Lingerie’s goals, we also added paid advertising initiatives to our overall marketing strategy. With a presence on Facebook and search engines, we provided additional targeting opportunities to incentivize more revenue.
Our paid advertising efforts yielded additional results, including an increase in ad spend by 58% and improved ROI by 31%, a 21% increase in conversions, and a 28% increase in conversion rate year-over-year over a six-month period.
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