IronYun: 212% Community Growth With Social Media Marketing
The Vaidio AI Vision Platform from IronYun USA adds intelligence for security, safety, health, and operations to any IP camera and dozens of market-leading video management systems - at a fraction of the cost of proprietary systems.
Let's Talk
The Problem
Before working with us, IronYun was driven to become a thought leader in their space and solidify itself as the leader of the AI-enabled video analytics industry.
The Objective
Our goal over six months was to increase brand awareness and help them establish their position in an up-and-coming industry.
The Process
Our marketing strategy was centered around driving organic growth to their website through SEO efforts, search engine ads to increase lead flow, establishing brand awareness using social media, targeted messaging using email marketing, and web optimization through landing page creation.
Social Media Marketing
The Problem
Maximizing brand awareness to IronYun’s target audience through organic social media initiatives.
The PROCESS
Given their target audience and scalability goals, we utilized LinkedIn as a way to capitalize on their social media presence and drive highly engaged organic traffic to their website.
The SOLUTION
Our social media experts successfully boosted IronYun’s organic performance through substantial growth in website traffic, engagement, and followers.
Our social media efforts further supported our additional marketing efforts, leading to cross-channel optimizations and strategies.
Search Engine Optimization (SEO) Marketing
The Problem
IronYun had an opportunity to scale its organic SEO strategies, reach more potential consumers, and optimize its overall site health and technical functionalities.
The PROCESS
IronYun was able to redefine its SEO exposure completely. Our SEO specialists created high-ranking articles creation, increased web traffic to their website, and consistently optimized on-page and off-page updates.
The SOLUTION
Our SEO initiatives yielded great results for IronYun, including increased revenue and traffic.
+37%
Orgainc Revenue
+21%
Organic Traffic
Our SEO initiatives allowed us to boost results in other marketing verticals to continue to scale their overall growth and performance.
Google Advertising
The Problem
With fairly stagnant paid results, IronYun was motivated to boost another marketing channel to increase leads and reach within budget.
The PROCESS
We audited IronYun’s current paid strategies and found areas to improve by optimizing current ads while also implementing some new advertising strategies to further the results.
The SOLUTION
Our paid advertising efforts yielded substantial growth in lead flow while simultaneously decreasing their Cost-per-Action (CPA).
Our paid advertising experts further supported the organic strategies and results and boosted yet another channel for IronYun.
Retention Marketing
The Problem
IronYun’s goal was also centered around retention and maintaining quality relationships with their contacts.
The PROCESS
To maintain consumer awareness and retention for IronYun, we provided targeted email content using strategic list segmentation and consistent A/B testing efforts.
The SOLUTION
Our retention experts successfully boosted IronYun’s open rate and click rate while also decreasing their unsubscribe rate.
+35%
Open Rate
+22%
Click Rate
Our retention efforts further supported the organic strategies in place and served as a successful way to re-engage and retain current contacts.
Website Design
The Problem
IronYun was growing rapidly and needed a branded job portal page to expand its team and inspire highly sought-after talent.
The PROCESS
Our team of skilled web designers developed a highly branded and optimized job portal page to further grow IronYun's internal team.
The SOLUTION
Our skilled designers leveraged a tailored creative process that utilized company education combined with elevated brand aesthetics to maximize external awareness and interest.
Our designers further supported the holistic marketing goals and continued to elevate the IronYun brand.
Ready to scale your e-commerce brand? Contact Us Today!
Speak with one of our marketing specialists to discuss your brand’s potential and how we can help you propel your e-commerce business forward.
