175% Increase in Conversions With Organic and Paid Strategies
Kaishan Compressor USA is a diversified industrial equipment manufacturer centering around rotary screw technologies and is best known for producing compressed air equipment for a variety of industries.
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The Problem
Kaishan was motivated to continue increasing website traffic and boosting lead generation and conversion rates. In a highly competitive yet niche market, they were eager for proven and unique strategies to set them apart.
The Objective
Our goal over six months was to leverage both paid and organic initiatives to further scale their current efforts while also coming up with new ideas.
The Process
Our marketing experts paired organic with paid initiatives to create an all-encompassing approach to not only lead generation but also traffic and website health and authenticity. Our robust strategy yielded high-performing results for the Kaishan team.
Social Media Advertising
The Problem
Kaishan had an opportunity to strategically target the correct audiences based on national KPIs and visitor intent to maximize brand awareness and conversions for niche B2B audiences.
The PROCESS
Our full-funnel advertising strategies focused on brand and product education while leveraging lead-generation goals.
The SOLUTION
Our social advertising experts increased conversions and conversion rates substantially while reducing Kaishan’s Cost per Acquisition (CPA).
+152%
Conversions
-42%
CPA
+51%
Conversion Rate
Our full-funnel strategy generated a total increase in website traffic and conversions while also reducing their CPA in just six short months.
Search Engine Optimization
The Problem
Kaishan’s competitors had a large share of organic traffic, high-volume keywords, and better brand awareness, along with faster site speed.
The PROCESS
We implemented a strong outreach campaign, frequently published blog articles, and executed ongoing technical optimizations to the site.
The SOLUTION
Our SEO experts were able to significantly improve the site speed, reduce errors from the site, increase the domain authority brand awareness, and rank high on the SERPs for target keywords in just six months.
+68%
Organic Traffic
+48%
Organic Conversions
+39%
Organic CTR
Our SEO efforts really set a foundation for the paid advertising team to direct traffic and further boost conversions and desired action.
Search Engine Advertising
The Problem
Kaishan’s biggest opportunity was surrounding proper targeting for their campaign efforts based on their desired goals.
The PROCESS
We focused on generating qualified leads within a strict budget, leveraging cross-channel initiatives and high-performing campaign strategies.
The SOLUTION
Our paid search engine strategies yielded substantial growth in conversions and conversion rate while also reducing the Cost per Acquisition (CPA).
+102%
Conversions
-21%
CPA
+62%
Conversion Rate
Our search initiatives worked in tandem with both our SEO progress and social process to further maximize results.
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Speak with one of our marketing specialists to discuss your brand’s potential and how we can help you propel your e-commerce business forward.
