Lifelong Collectibles: 91% Growth With a Strong Paid & Retention Strategy
A unique shop for home decor and gifts featuring one of the largest collections of collectibles in the U.S.A.
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Retention Marketing
The Problem
Having found success with our search engine advertising service, we incorporated a robust email marketing strategy to further retain current customers and increase re-purchasing conversions.
The PROCESS
We used a tailored email marketing strategy to further improve retention for LIFELONG COLLECTIBLES by prioritizing list segmentation, A/B testing, direct messaging, and targeted CTAs.
The SOLUTION
Our retention strategies were able to significantly increase impressions and revenue while also decreasing the unsubscribe rate.
227%
Revenue
52%
Spam Rate
34%
Unsubscribe Rate
Our full-funnel strategy generated a total increase in website traffic and conversions while also reducing their CPA in just six short months.
Search Engine Advertising
The Problem
LIFELONG COLLECTIBLES was on a mission to solidify itself in the classic collectibles market. The brand's single owner was looking for support in improving his current marketing efforts, primarily in paid advertising and email marketing funnels.
The PROCESS
Given the target audience of LIFELONG COLLECTIBLES, our strategy was to advertise to a highly targeted audience using clearly defined creative to increase traffic to the website further.
The SOLUTION
Our advertising experts successfully scaled ROI and revenue for Lifelong Collectibles while remaining within budget.
59%
Revenue
16.5%
ROI YoY
Our advertising efforts further supported their retention performance as well as their internal marketing initiatives.
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