Establish Brand Identity in the Market & Increase Consumer Retention
LIFELONG COLLECTIBLES had a mission to solidify itself in the classic collectibles market. Their mission was not only to grow their consumer list but also to retain their current customers. The single owner of this brand was looking for support in improving his current marketing efforts primarily in the paid advertising and email marketing funnels.
Our marketing strategy was focused on highly targeted ad campaigns specific to Google and Microsoft as well as an elevated email marketing strategy to improve retention and conversion.
Google & Microsoft
Advertising
Given the target audience of LIFELONG COLLECTIBLES, our strategy was to advertise to a highly-targeted audience using clearly defined creative to further increase traffic to the website.
The results of this strategy generated a 59% increase in revenue and a 16.5% increase in ROI year-over-year.
Email Marketing
We used a tailored email marketing strategy to further improve retention for LIFELONG COLLECTIBLES. In prioritizing the art of list segmentation, A/B testing, direct messaging, and targeted CTA’s we were able to greatly increase their marketing metrics.
The results from our email marketing strategy yielded a 277% increase in revenue, an 18.5% increase in open rate, a 6.63% increase in click rate, a 52% reduction in spam rate, and a 34% reduction in the unsubscribe rate year-over-year.
The Success
Overall our email marketing and paid advertising strategies allowed LIFELONG COLLECTIBLES to grow and retain their consumer traffic. They saw an 18.5% increase in email open rate with a 6.63% increase in click rate. Their overall business growth for Quarters 3 and 4 in 2022 showed a 120% increase in revenue and a 41% improvement in ROI year over year.
