MD GLAM was able to significantly scale its email marketing business. Our email marketing team combined targeted messaging, tailored design, and A/B testing to improve the overall customer experience. The results generated a 126.8% improvement in attributed revenue and a 238.5% improvement in open rate compared to the previous period. Additionally, year over year, MD GLAM was able to achieve a 275.1% improvement in attributed revenue and a 32.5% improvement in open rate.
in open rate*
To improve both traffic and conversion rates, our paid advertising team relied extensively on targeted messaging, audience testing, and tailored visuals to further reach ideal customers and scale MD GLAM.
Our efforts generated a 3x increase in orders, a 3.2x improvement in ROI, a 2.5x improvement in conversion rate, and a 32% improvement in CTR compared to the previous period.
To further expand on MD GLAM'S campaign efforts, we utilized SMS marketing to retain current customers and build conversion-driving metrics. Our SMS efforts generated a 14% conversion rate in SMS marketing, leading to a 250% increase month over month for MD Glam.
Overall our combined marketing strategy efforts allowed IronYun to scale exponentially and solidify itself as a leader in the space. Their overall business growth allowed them the ability to bring their marketing team in-house and continue to grow internally.