MD Glam: Refined Retention Marketing Leads to 250% Revenue Growth
Luxurious, medical-grade skincare of the highest quality by leading plastic surgeon Dr. Cat.
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Facebook Advertising
The Problem
An opportunity to boost order volume, revenue, and ROI throughout multiple advertising platforms while also retaining existing customers.
The PROCESS
Using an integrated marketing strategy, we created targeted advertising campaigns via Facebook to boost revenue while keeping MD Glam top-of-mind to their potential customers.
The SOLUTION
Our optimizations generated a wide variety of results for MD Glam's Facebook advertising channels.
32%
CTR
3.2X
ROI
Our advertising efforts further supported additional marketing channels through retention and sales avenues based on our targeting success.
Retention Marketing
The Problem
Having found success with our Facebook advertising service, MD Glam had us take over their email marketing strategy to further retain current customers and increase re-purchasing conversions.
The PROCESS
Our retention marketing team combined targeted messaging, tailored design, and A/B testing to improve the overall customer experience. We also leveraged tactfully scheduled SMS as a way to incentivize and improve consumer relationships.
The SOLUTION
Our retention strategies were able to significantly increase both open rates and revenue for email and SMS channels.
250%
Revenue*
239%
Open Rate*
Our retention team leveraged robust, tested strategies to scale and retain their email marketing contacts, further supporting their revenue goals.
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