Ad Creation and Optimization Boosts
Quality Leads by Over 760%
After analyzing Onfloor’s previous efforts, we planned to attract quality leads through organic SEO and paid advertising efforts, and sustainably grow a social media presence with organic and paid strategies to increase brand awareness and reach revenue goals.
Search Engine Marketing
First, we optimized existing content on their site for organic search and added fresh content tailored to Onfloor’s target audience profiles. Second, we confirmed a strong lead flow process from the initial touchpoint to post-sale, so leads would be set up for strong conversion.
We were able to increase organic traffic by 110%, organic revenue by 80% and organic lead flow by 55% year-over-year.
110%Increased organic traffic
80%Increased organic revenue
55%increased organic lead flow YOY
Onfloor was already paying for ads that brought some traffic to their site, but the ads weren’t bringing in qualified leads. We analyzed the ads, optimized the ad campaigns, and created new, targeted Google and Microsoft ads to reach Onfloor’s target market.
Since we optimized the lead conversion process, ads seamlessly guided customers from ad clicks to consultations with Onfloor’s sales team with a 580% increase in qualified leads and a 67% decrease in overall cost per acquisition.
580%increased qualified leads
67%decrease overall cost per acquisition
By creating a consistent email marketing strategy in combination with content promotion strategies, Onfloor’s email campaigns saw over a 22% improvement in open rates and a 36% improvement in click rates year-over-year.
22%Increased open rates YOY
36%Increased click rates YOY
Landing Page Creation & Website Conversion Rate Optimization (CRO)
We optimized and redesigned landing pages to address the specific needs of Onfloor’s ideal customer, leading to increased lead flow through online form inquiry. Creating new landing pages also increased web domain authority and pushed web pages to the top of organic Google rankings, improving overall site visibility.
Because of some of our changes, Onfloor saw a 180% improvement in conversion rates (orders and leads combined), a 96% increase in orders, and an 81% increase in average order value.
180%Increased conversion rates
96%Increase in orders
81%Increase average order value
Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.
The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.
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