760% Growth From a Complete Marketing Strategy
Onfloor Technologies is the leading manufacturer of commercial floor restoration machines that help commercial cleaning and construction businesses simplify the process of preparing, resurfacing, and maintaining floors. Onfloor offers powerful products that are simple enough for DIY users yet powerful enough for professionals.
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The Problem
A challenge to definitively maintain their position as thought leaders within their space and further boost sales and lead generation.
The Objective
Expand their reach and maximize their engagements to new and existing audiences using multiple channels and tailored marketing strategies.
The Process
Optimize the user experience with landing page creation and CRO initiatives, reach new audiences with Search and Meta ads, boost brand authority and thought leadership with organic social marketing and SEO, and retain with email marketing.
Search Engine Marketing
The Problem
Opportunities to generate new, tailored content for their website to capture new and existing traffic as another potential sales opportunity.
The PROCESS
Leveraging strategies that focused on optimizing existing content on their site for organic search and creating fresh content tailored to Onfloor’s target audience profiles. Also confirmed a strong lead flow process from the initial touchpoint to post-sale, so leads would be set up for strong conversion.
The SOLUTION
With our optimizations, we improved traffic, conversions, and lead flow considerably year over year.
+490%
Organic Traffic
+80%
Organic Revenue
Our SEO strategies allowed us to properly target our ideal audience and inspire action-based decisions, further impacting cross-channel marketing initiatives.
Full-Funnel Paid Advertising
The Problem
An opportunity to bring in qualified leads. Onfloor had already set up many paid campaigns for search and Meta that generated traffic but weren’t sales-qualified.
The PROCESS
Leveraging in-depth campaign analysis of their current ads, we optimized the campaigns and created new, targeted Google and Microsoft ads to reach Onfloor’s target market.
The SOLUTION
With our optimizations, we scaled transactions and ROAS considerably while staying within the strict budget and boosted social follower count and impressions without affecting the quality.
+580%
Qualified Leads
-67%
Overall Cost Acquisition
Our paid advertising strategies scaled “clicks” to “consultations,” which helped their sales team speak with high-intent, qualified prospects to maximize their closing performance.
Social Media Marketing
The Problem
Opportunities with curating a consistent social precense while maximizing follower count and impressions.
The PROCESS
Social media marketing efforts included an organic Instagram, Facebook, and LinkedIn strategy combined with highly targeted paid ads. We built an organic social media presence for Onfloor on each platform to build brand awareness and provide useful information for their followers.
The SOLUTION
Building an informative social presence and using social growth tactics led to an increase in follower count by 450%, an increase in impressions by 555%, and an increased engagement rate by 105% year-over-year.
+450%
follower count
leverage industry trends, audience behaviors, and market research to target engagement, reach, conversions, and more.
Retention Marketing
The Problem
Opportunities in retaining and further supporting the customer journey to inspire thought leadership support and action-based engagement.
The PROCESS
Leveraging email best practices to maximize engagement through content strategy, testing, and designs to inspire more website traffic and engagement.
The SOLUTION
With our optimizations, we considerably improved open and click rate engagement year-over-year.
+40%
Open Rate
+5%
Click Rate
Our retention optimizations provided contacts with authoritative content created with intent and tailored content to maximize engagement.
Landing Page Creation & Conversion Rate Optimization (CRO)
The Problem
Opportunities with maximizing lead form submissions and generating quality interest for new and existing contacts for cross-channel marketing initiatives.
The PROCESS
Leveraging conversion rate optimization (CRO) best practices to create a streamlined customer journey leveraging eye-catching graphics and conversion-driving CTAs and messaging.
The SOLUTION
With our optimizations, we consistently scaled conversion rates and orders considerably, thus contributing to paid and organic campaign successes.
+180%
Increased Conversion Rates
96%
Increase in Orders
Our strategies allowed us to motivate and inspire new and existing website visitors to take action, further impacting cross-channel marketing initiatives.
An extension of our team!
“BlueTuskr has done an amazing job at taking the time to learn our business and come up with a great overall marketing strategy. They’ve...become an extension of our team!”
Ready to scale your e-commerce brand? Contact Us Today!
Speak with one of our marketing specialists to discuss your brand’s potential and how we can help you propel your e-commerce business forward.
