BlueTuskr optimized Amazon advertising while redesigning the website to create a more effective customer journey.
Amazon Advertising
The Problem
As a growing brand in the highly competitive health and wellness category, Pure and Cimple needed a way to scale revenue without allowing advertising costs to rise at the same pace.
The Objective
Our Amazon advertising specialists conducted a comprehensive account review to identify opportunities across campaign structure, keyword targeting, bidding strategy, and budget allocation.
The Process
Over four months, Pure and Cimple achieved substantial year-over-year revenue growth while significantly improving TACoS, allowing the brand to scale sales without sacrificing efficiency.
88%
Amazon Revenue Growth
59%
TACoS Improvement
100%
Account Scale
Website Redesign & Development
The Problem
Pure and Cimple needed a website that could better convert growing traffic into revenue. They also needed to optimize site functionality and improve the overall shopping experience to support continued growth.
The Objective
We redesigned the website to improve usability, streamline purchasing, and optimize the customer journey.
The Process
The new website increased sales by 74%, orders by 47%, and conversion rate by 190% within five months of launch.
190%
Conversion Rate Increase
47%
Order Growth
74%
Sales Growth
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