Red House Tools: 341% Increase in Conversions With Robust Website & Advertising Strategies
Red House Tools was formed by a couple of woodworkers with the mission of providing high-quality, safe products, tools, and accessories for woodworkers, skilled tradespeople, and do-it-yourself (DIY) enthusiasts.
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The Problem
Red House Tools was motivated to transform and scale its marketing initiatives significantly. With high-quality products and customizable features, they were in need of a user-friendly website for their high-value traffic to go to.
The Objective
We prioritized the importance of the Red House Tools website first, using tailored CRO strategies to maximize user experience and branding. Then, our goal was to drive traffic to the website for maximum conversions.
The Process
We started by refreshing the entire website design and development. Then, we capitalized on that strategy through social media and search advertising.
Website Design & Development
The Problem
Red House Tools was in need of a complete website refresh. For their specific product line with customizable features, it was important that they prioritized user experience.
The PROCESS
We ensured to align their current branding with newer and elevated design features to captivate their visitors while also building out their product elements for a more streamlined shopping process.
The SOLUTION
Our website designers generated substantial results in just 6 months with their Conversion Rate Optimization strategies having grown both conversion rates and AOV.
Our website refresh allowed for an optimized destination for advertising traffic which led to additional services we were able to support.
Search Engine Advertising
The Problem
Red House Tools had the opportunity to maximize their search results through better messaging, tailored targeting, and leading advertising strategies.
The PROCESS
We focused on generating qualified leads within a strict budget, leveraging cross-channel initiatives and high-performing campaign strategies.
The SOLUTION
Our paid search engine experts yielded substantial growth in Return on Actual Spend (ROAS), Click-through Rate (CTR), and conversion value.
+320%
ROAS
+178%
Revenue
+86.5%
CPA
Our search initiatives worked in tandem with both our website progress which further supported our social advertising performance.
Social Media Advertising
The Problem
Red House Tools had an opportunity to maximize its brand awareness and conversions for niche audiences through their creative and targeting strategies.
The PROCESS
Our full-funnel advertising strategies focused on brand and product education while leveraging lead-generation goals.
The SOLUTION
Our social advertising experts significantly scaled Return on Actual Spend (ROAS), Click through Rate (CTR), and conversion value.
+40X
ROAS
Our website and advertising strategy led to exceptional growth for Red House Tools, allowing them to reach qualified people and captivate them through tailored, custom-designed creative.
Highly recommend.
“Working with BlueTuskr has been a great experience! They've helped us build and optimize our Shopify platform and provided great guidance for setting up our Google Ads Manager as well as Meta ads platforms. Highly recommend.”
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