RoofingDirect came to us looking for stronger results from their ad spend across both Google and Microsoft. With a growing product catalog and industry demand, they were ready to build a more efficient search strategy.
Microsoft Ads
The Problem
Their Microsoft Ads account was underutilized and failed to contribute meaningfully to revenue.
The Process
We rebuilt the Microsoft Ads campaigns, leveraged new targeting segments, and refined creatives to suit the platform’s audience.
The Solution
The revamped account scaled into a high-potential revenue channel that complemented their Google efforts.
354%
Microsoft Ads Revenue YoY
98%
Microsoft Ads Conversions YoY
66%
ROAS from Microsoft Ads YoY
This work powered a 354% boost in Microsoft Ads revenue year-over-year with stronger conversions and ROAS gains.
Google Ads
The Problem
RoofingDirect needed more consistency and return from their Google Ads account across key product categories.
The Process
We restructured campaigns, refined targeting, and leveraged conversion-focused bid and copy adjustments to align spend with performance.
The Solution
Our execution turned Google Ads into a dependable revenue source with stronger returns and fewer wasted dollars.
41%
Revenue
Year-over-Year
28%
ROAS from Google Ads
Year-over-Year
+24%
+10%
Our team drove a 41% uplift in Google Ads revenue year-over-year while improving ROAS, conversion rate, and overall ad efficiency.
They are ready to roll up their sleeves and work through obstacles to deliver results!
“BlueTuskr's desire to see their clients succeed and willingness and persistence to see that through is a key differentiator between them and other agencies. They are ready to roll up their sleeves and work through obstacles to deliver results!”
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