Generating Quality Leads Through SEO, Social Strategy, and Email Marketing
Before working with us, Styku was experiencing challenges in several key marketing areas. The sales team was struggling to get qualified leads from their paid advertising efforts, they had a minimal social media presence, their search engine optimization strategies were harming them, their email list was going unused, and overall cost per acquisition (CPA) was significantly higher than they needed.
Styku came to us with strong goals to increase sales, increase organic traffic and website conversions, grow their brand awareness, and lower their customer acquisition cost.
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Building a Strategic Marketing Plan
To overcome these challenges, we created a strategic marketing plan to build brand awareness through organic and paid social media and search ads, email marketing, and strategic article and landing page creation to boost organic website traffic and increase revenue.
Social Media Marketing
We created a strategic social media marketing plan to build brand awareness through organic social media strategies and website visibility. This led to a growth of over 275% of social media followers and over 150% more impressions year-over-year.
Email Marketing
By creating a consistent email marketing strategy in combination with content promotion strategies, Styku’s email campaigns saw over a 55% improvement in open rates and a 32% increase in click-through rates year-over-year.
Landing Page Creation
The team optimized and redesigned landing pages to address the specific needs of Styku’s ideal customer, leading to reduced customer acquisition costs. Creating new landing pages also increased web domain authority and pushed web pages to the top of organic Google rankings, improving overall site visibility.
SEO Article Creation Integrated with Social Media Advertising
Knowing the importance of having a strong SEO and content strategy, we created custom audiences through blog traffic to optimized articles on Styku’s website which led to over a 45% increase in organic traffic and over a 30% increase in organic conversions year-over-year.
We also utilized Facebook pixels to serve relevant ads and provided targeted user touchpoints across digital channels. These efforts worked concurrently to guide interested, qualified leads to Styku’s product and services.
Additionally, by optimizing existing ads and creating new, highly targeted social media ads for Styku’s ideal customer base, we were able to reduce Facebook Advertising cost-per-acquisition by over 25%.
Google Advertising
Optimizing existing ads and creating new highly targeted ads allowed us to increase Google Ads conversions by almost 50% year-over-year and increase the conversion rate by over 65% in one year.
The Success
Constantly testing and adjusting our strategy allowed us to improve results leading to a 48% reduction in cost per acquisition, 115% increase in revenue, and a 64% improvement in ROI for Styku within one year.
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