Generating Quality Leads Through SEO, Social Strategy, and Email Marketing
Before working with us, Styku was experiencing challenges in several key marketing areas. The sales team was struggling to get qualified leads from their paid advertising efforts, they had a minimal social media presence, their search engine optimization strategies were harming them, their email list was going unused, and overall cost per acquisition (CPA) was significantly higher than they needed.
Styku came to us with strong goals to increase sales, increase organic traffic and website conversions, grow their brand awareness, and lower their customer acquisition cost.
Social Media Marketing
275%
Increased social followers150%
Increased impressionsWe created a strategic social media marketing plan to build brand awareness through organic social media strategies and website visibility. This led to a growth of over 275% of social media followers and over 150% more impressions year-over-year.
Landing Page Design & Development
550%
Increased lead form submissionsThe team optimized and redesigned landing pages to address the specific needs of Styku’s ideal customer, leading to reduced customer acquisition costs. Creating new landing pages also increased web domain authority and pushed web pages to the top of organic Google rankings, improving overall site visibility.
Email Marketing
32%
Increasedclick rate YOY
55%
Increased openrates YOY
By creating a consistent email marketing strategy in combination with content promotion strategies, Styku’s email campaigns saw over a 55% improvement in open rates and a 32% increase in click-through rates year-over-year.
SEO Article Creation Integrated with Social Media Advertising
45%
Increased organic traffic30%
Increased organic conversions YOY25%
Reduced CPAKnowing the importance of having a strong SEO and content strategy, we created custom audiences through blog traffic to optimized articles on Styku’s website which led to over a 45% increase in organic traffic and over a 30% increase in organic conversions year-over-year.
We also utilized Facebook pixels to serve relevant ads and provided targeted user touchpoints across digital channels. These efforts worked concurrently to guide interested, qualified leads to Styku’s product and services.
Additionally, by optimizing existing ads and creating new, highly targeted social media ads for Styku’s ideal customer base, we were able to reduce Facebook Advertising cost-per-acquisition by over 25%.
Google Advertising
50%
increased Google Ads conversions YOY65%
Increased conversion rateOptimizing existing ads and creating new highly targeted ads allowed us to increase Google Ads conversions by almost 50% year-over-year and increase the conversion rate by over 65% in one year.
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Your customers will show you how they want to engage with your business. Learn how our marketing strategies can advance your customer relationships and increase revenue using targeted data and tailored strategies.
