Styku: 115% Growth From a Robust Full-Scale Marketing Strategy
Styku 3D body scanner technology helps doctors, fitness professionals, and med spas improve the fitness experience for their patients and clients by making it easier for medical and fitness professionals to provide quick, reliable, non-invasive body scans for their clients.
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The Problem
Before working with us, Styku was experiencing challenges in several key marketing areas. The sales team was struggling to get qualified leads from their paid advertising efforts, they had a minimal social media presence, their search engine optimization strategies were harming them, their email list was going unused, and overall cost per acquisition (CPA) was significantly higher than they needed.
The Objective
Our strategy was positioned around growth and exposure. We maximized their strengths and areas of opportunity to generate engagement and conversion-based interest.
The Process
We developed a wide variety of key marketing strategies that were already in place or could be easily leveraged to maximize their potential and improve their overall performance as a whole.
Search Engine Optimization (SEO) and Social Advertising Integration
The Problem
An opportunity to partner their organic initiatives with their paid ones to maximize both channels equally with a robust strategy.
The PROCESS
Knowing the importance of having a strong SEO and content strategy, we created custom audiences through blog traffic to optimize articles on Styku’s website. We also utilized Facebook pixels to serve relevant ads and provided targeted user touchpoints across digital channels. These efforts worked concurrently to guide interested, qualified leads to Styku’s products and services.
The SOLUTION
Year-over-year, we were able to lower their cost-per-acquisition (CPA) and considerably grow their organic traffic and conversions.
45%
Organic Traffic
30%
Organic Conversions YOY
Our strategies allowed us to marry the organic with the paid to maximize and scale results while keeping costs down.
Landing Page Development
The Problem
An opportunity to provide a place for cross-channel marketing initiatives that focused on UX and inspired actions from new and existing customers.
The PROCESS
Optimized and redesigned landing pages to address the specific needs of Styku’s ideal customer, leading to reduced customer acquisition costs. Creating new landing pages also increased web domain authority and pushed web pages to the top of organic Google rankings, improving overall site visibility.
The SOLUTION
Our efforts further supported both their organic and paid initiatives to provide an optimized UX experience for new and existing prospects.
550%
Lead Form Submissions
Our landing page creation helped us to further boost their UX initiatives and cross-channel marketing initiatives.
Social Media Marketing
The Problem
An opportunity to maximize their organic presence, further solidify their brand identity, and build and maintain client relationships.
The PROCESS
We created a strategic social media marketing plan to build brand awareness through organic social media strategies and website visibility.
The SOLUTION
Our social media approach generated considerable results in both followers and impressions year over year.
275%
Social Followers
150%
Impressions
Our organic social strategy supported their brand awareness while also supporting additional marketing initiatives through the use of brand awareness and education.
Google Advertising
The Problem
An opportunity to maximize their search engine strategies through campaign optimization and development based on key goals.
The PROCESS
Optimized existing ads and created new, highly targeted ads that focused on lead generation and conversion.
The SOLUTION
Our advertising strategy substantially increased their total conversions and conversion rate year over year.
65%
Conversion Rate
50%
Google Ads Conversions YOY
Our Google strategy opened up another revenue channel for Styku, which was initially a huge opportunity and cost center for them.
Retention Marketing
The Problem
An opportunity to further grow and retain their community through impactful connections.
The PROCESS
Created a consistent email marketing strategy that leveraged content and partnership promotion strategies.
The SOLUTION
Our email marketing strategy generated considerable results in open rate and click rate metrics year over year.
40%
Open Rate
5%
Click Rate
Our retention strategies supported their overall brand goals while also retaining customers to solidify their community.
An extremely high-IQ & hassle-free service
“Excellent service. Transparent, hardworking, and knowledgeable agency that makes data-driven guidance and decisions to provide you the most capital efficient channel opportunities. An extremely high-IQ service with the ability not only to take feedback and personalize their recommendations, but also to help guide and provide consulting when exploring new opportunities. BlueTuskr is straight to the point, hassle-free, and has been a core contributor to our growth.”
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