3x Growth Year-Over-Year With All New Branding & a Full-Funnel Strategy
Team Fan Apparel approached us needing a full-funnel marketing service for their sports apparel brand. With various channels and a motivation to increase sales, we leveraged a robust strategy to boost traffic and conversion.
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The Problem
An opportunity to solidify themselves in a highly competitive industry leveraging creative marketing techniques to maximize conversions year-round.
The Objective
Our strategy was positioned around extensive industry research and leveraging captivating creative and messaging to gain and retain new and existing customers.
The Process
We leveraged key marketing strategies that yielded the most potential for Team Fan Apparel. We utilized social media and influencer marketing, SEO, email marketing, a website refresh, and Amazon optimizations for a successful return.
Search Engine Optimization (SEO)
The Problem
Generating a healthy organic presence to boost traffic and revenue to support their paid initiatives and maximize their total return.
The PROCESS
Our SEO strategy was built around boosting organic traffic and revenue. We achieved this with updated topics and titles, optimizations, collection page copy, quality backlinking, and more.
The SOLUTION
In just six months, our optimizations generated substantial growth in both organic traffic and revenue.
106%
Organic Traffic
327%
Organic Revenue
Our strategies allowed us to scale their organic presence considerably against large-scale competitors, further boosting our additional strategies.
Website Design & Development
The Problem
An opportunity to capture and convert new customers visiting the website, leveraging a simplified visitor experience and journey.
The PROCESS
We completely remodeled and rebranded Team Fan Apparel's website to capitalize on the increased traffic funneling to the website prioritizing user experience and conversion opportunities.
The SOLUTION
Our efforts generated a beautifully crafted website that also improved conversion rate and total revenue in just six months.
128%
Conversion Rate
91%
Revenue
327%
Organic Revenue
Our website approach helped us to further boost their UX initiatives and inspire more action-based results from new and returning visitors.
Social Media & Influencer Marketing
The Problem
An opportunity to maximize and reach their target audience in the most authentic and low-cost way.
The PROCESS
Leveraging Team Fan Apparel’s vast product line and target audience, we developed a robust social media marketing strategy leveraging UGC, engagement-focused content, and giveaways.
The SOLUTION
Our social media approach generated considerable results in both followers and engagement in just six months.
92%
Followers
51%
Engagement
Our social media strategy supported their brand awareness while also leveraging authentic UGC content to support additional marketing strategies.
Amazon Marketing
The Problem
An opportunity to maximize their marketplace exposure through marketplace optimizations and the implementation of Buy With Prime for enhanced user experience.
The PROCESS
With a substantial Amazon opportunity, we created and optimized dozens of product listings focusing on high-value keywords, quality imagery, and conversion-driving content to successfully scale their Amazon presence.
The SOLUTION
Our marketplace strategy substantially increased their “Best Seller Rate” (BSR), supporting their brand growth and conversions.
67%
BSR
Our marketplace strategy opened up another revenue channel for Team Fan Apparel that further boosted their on-and-off Amazon presence.
Retention Marketing
The Problem
An opportunity to maximize retention opportunities for new and existing customers through brand loyalty and recognition.
The PROCESS
Our email marketing strategy focused on increasing retention and solidifying brand presence between purchases. Leveraging A/B testing, we confidently delivered high-engaging emails.
The SOLUTION
Our email marketing strategy generated considerable results in revenue, open rate, and click rate metrics in just six months.
40%
Open Rate
5%
Click Rate
Our retention strategies supported their overall brand awareness while also retaining customers in between purchases to maintain a “front-of-mind” impact.
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