Team Fan Apparel: 3x Growth Year-Over-Year With All New Branding & a Full-Funnel Strategy
Team Fan Apparel approached us needing a full-funnel marketing service for their sports apparel brand. Having various channels and being motivated to increase sales, we leveraged a robust strategy to boost traffic and conversion.
327% INCREASE IN ORGANIC REVENUE WITH SEARCH ENGINE OPTIMIZATION
106%
Increased organic traffic327%
Increased organic revenueOur SEO strategy was built around boosting organic traffic and revenue. We achieved this with updated topics and titles, optimizations, collection page copy, and quality backlinking, which generated a 106% increase in organic traffic and a 327% increase in organic revenue over six months.
128% INCREASE IN CONVERSION RATE WITH WEBSITE DEVELOPMENT
128%
Increased conversion rate91%
Increase in revenueWe completely remodeled and rebranded Team Fan Apparel's website to capitalize on the increased traffic funneling to the website. We prioritized user experience and conversion opportunities to improve their storefront. Our initiatives yielded a 128% increase in conversion rate and a 91% increase in revenue within six months.
92% INCREASE IN FOLLOWERS WITH SOCIAL MEDIA & INFLUENCER MARKETING
92%
Increased followers51%
Increased engagementLeveraging Team Fan Apparel’s vast product line and target audience, we developed a robust social media marketing strategy leveraging UGC, engagement-focused content, and giveaways to generate a 92% increase in followers and a 51% increase in engagement rate over six months. We also leveraged influencer marketing to expand our outreach and promote using highly engaged accounts.
67% INCREASE IN “BEST SELLER RATE” (BSR) WITH AMAZON MARKETING
67%
Increase in BSRWith a substantial Amazon opportunity, we created and optimized dozens of product listings focusing on high-value keywords, quality imagery, and conversion-driving content to successfully scale their Amazon presence with a 67% increase in their BSR.
53% INCREASE IN CLICK RATE WITH EMAIL MARKETING
91%
Increased revenue67%
Increased open rate53%
Increased click rateOur email marketing strategy focused on increasing retention and solidifying our brand presence between purchases. Leveraging A/B testing for both subject lines and internal content, we confidently delivered high-engaging emails that yielded a 91% increase in revenue, a 67% increase in open rate, and a 53% increase in click rate in 6 months.
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