Boosting Revenue Through Targeted Ad Campaigns:
Before working with us, Threadfellows had strong goals to increase order volume, revenue, and ROI. We started fresh in 2022 by running three advertising campaigns focusing on prospecting, retargeting, and page likes. Using an integrated marketing strategy, we created targeted advertising campaigns via Facebook, Google, and AdRoll to boost revenue while keeping Threadfellows top-of-mind to their potential customers. This strategy also served to increase return customer orders through retargeting.
Facebook Advertising
160%
Increasedrevenue YOY
184%
Increasedconversions
By optimizing existing ads in addition to creating new, highly targeted ads for Threadfellows' ideal customer base, we were able to increase conversions by more than 184%.
Google Advertising:
29%
Increasedrevenue YOY
Optimizing existing ads and creating new, highly targeted ads allowed us to increase revenue by more than 29% year over year.
Adroll Advertising:
58%
Reduced CPAWe connected Threadfellows’ Shopify site to AdRoll e-commerce marketing platform to target messaging to various audience segments. With this platform, we were able to target and retarget prospective customers with tailored ads and messaging. This led to a reduced cost per acquisition (CPA) by 58%.
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